Get Adobe Flash player

50 years of publishing excellence 19622012 JANUARY 2011 VOLUME 50, NUMBER 1 STATE Economic Turmoil, Diversification Drive Print Industry Changes in the New Year PAGE 20 Cracking the Codes Lessons

PRINT SOLUTIONS MAGAZINE January 2012 FEATURES PERSPECTIVES 04 EDITORS NOTE The Big 50 By John Delavan 06 EXECUTIVE VICE PRESIDENTS MESSAGE Sustainable Intensity By Matt Sanderson 10 PRESIDENTS M

EDITORS MESSAGE The Big 50 BY JOHN DELAVAN, EDITORINCHIEF Volume 50, Number 1 January 2012 M arking milestones is a cornerstone of life. We routinely celebrate birthdays, wedding anniversaries and

EXECUTIVE VICE PRESIDENTS MESSAGE Sustainable Intensity BY MATT SANDERSON, PSDA EXECUTIVE VICE PRESIDENT Intense people get through things. Teams that are fueled by sustainable intensity persevere.

EXECUTIVE VICE PRESIDENTS MESSAGE required i.e., go out too hard and burn out and others will overestimate whats required and will finish with fuel still in the tank. One of my favorite Spinning ins

PRESIDENTS MESSAGE Planning for Success BY BILL PRETTYMAN, PSDA BOARD PRESIDENT ave you finished setting your company or individual goals for 2012 If you are a leader or a manager, do your people kno

PRESIDENTS MESSAGE reached. Relevant goals are worthwhile objectives that we are willing and able to work to reach. Timebound goals have specific deadlines attached to them, and the target dates help

PSDA NEWS PSDA Launches Templates and Toolkits Resource Center With the help of several member companies and volunteers, PSDA is pleased to announce the launch of an online repository of templates an

PSDA NEWS PSDAs 2012 CEO Summit March 57 in Phoenix, Arizona PSDAs CEO Summit is where change agents from within our industry and beyond come together to share and develop new ways to tackle challen

PSDA PROFILE Committed to the Customer PSDA member Datatel Resources Corporation credits its longtime success and growth to specialization in an increasingly diverse and competitive marketplace and i

PSDA PROFILE Growing Market Share Although many challenges face the industry today such as new technologies and the evertemperamental economy Simon maintains that those who are aggressive in their

PSDA.ORG JANUARY 2012 PRINT SOLUTIONS 19

STATE The view of the print industry from the distributor perspective is largely positive, but technologydriven changes in the printing business entering 2012 will force distributors and especially m

I f change and turmoil in all segments of the printing industry spell opportunity, then this is the best of times for printed product suppliers. Most traditional print producers and offset press supp

STATE OF THE MARKET use all available channels of distribution to achieve full utilization and adequate returns on investments. Print producers will face aggressive pricing demands from both end user

STATE OF THE MARKET member WorkflowOne, which reported aboveaverage sales of forms and services in 2009. The additional estimate of overall distributor product mix profile is based on a variety of in

retirement of four print professionals has become a constraint on business growth. The best replacements seem to be people with sales experience, but even with careful selection, disruptive turnover i

STATE OF THE MARKET stream of profitable new business from new accounts. The Next Five Years The next several years will be a period of consolidation among both distributors and manufacturers. The t

QR Codes Lessons from the Data While QR code and 2D barcode usage statistics vary and the implications of the data are not always clear cut it remains evident that the technology has reached the mai

QR CODES LESSONS FROM THE DATA Exploding World of Data While the QR code data can sometimes be contradictory, one of the unequivocal trends is volume. No matter which data set you view, the volume of

QR CODES LESSONS FROM THE DATA Mobile Barcode Usage, by Gender Q3 2010 Q3 2011 70 13 43 30 13 57 mobile payments, this intuitively makes sense. The top motivator for scanning QR codes, according to

QR CODES LESSONS FROM THE DATA QR Code Popularity, by Users Incomes 25K 25K to 50K 50K to 75K 75K to 100K 100K 19 18 19 8 36 understand who they are targeting with the codes and why. You also need

QR CODES LESSONS FROM THE DATA Quarterly Growth in Mobile Barcode Usage 60 53 52 50 40 33 30 26 24 23 23 20 11 shoot. We are experiencing over a 40 percent unique engagement rate with the QR

QR CODES LESSONS FROM THE DATA QR Codes or SnapTags With all the excitement concerning QR codes, its no surprise that for the introduction to each of the chapters of his new book, Running the Gauntle

ology mer base. ting automation techn g collateral for the custo Online orderingmarke the sales and marketin ainst a that manages all , manage purchases ag Webbased system r usage, and, if required a

21 Tips for Answering Your Next RFP Responding well to a timeconsuming request for proposal RFP can bring your company profit or pain. As more end users seek singlesource vendors for print and market

21 TIPS FOR ANSWERING YOUR NEXT RFP that likely will never be used, once quipped the late Dick Gorelick, who was president of Gorelick Associates and the Graphic Arts Sales Foundation, as well as a

PSDA.ORG JANUARY 2012 PRINT SOLUTIONS 41

21 TIPS FOR ANSWERING YOUR NEXT RFP dictate that the pricing part of your proposal be submitted in a sealed envelope, or that the response includes separate tabs for each section. The problem is, the

21 TIPS FOR ANSWERING YOUR NEXT RFP Sample Questions from Recent PrintRelated RFPs How many of these actual queries from recent RFPs could your team answer 1. What technology is available, and what a

21 TIPS FOR ANSWERING YOUR NEXT RFP Use the material you unearthed in step four as a basic voice guide. 14. Solicit help from trusted manufacturers for pricing. Trust between distributors and manufac

21 TIPS FOR ANSWERING YOUR NEXT RFP making the purchase decision. The cover letter, in contrast, is between you and the person who has been your main contact. Therefore, it should read like a persona

Five Ideas to Boost Your Direct Mail Effectiveness Its hard to argue against the value of direct mail marketing. To have a truly successful piece, though, you need a contemporary, creative approach. B

FIVE IDEAS TO BOOST YOUR DIRECT MAIL EFFECTIVENESS their mailboxes. Its your first opportunity to catch their attention and state your case. Use it to the max. Try using real or simulated handwriting

Inkjet Setting the Stage to Change the Digital Production Equation Again Process shift to inkjet already is under way in the transactional and publishing environments, and with quality increasing and

ll you have to do is walk the floor of shows like GRAPH EXPO or Labelexpo Americas, and what youll see is not your fathers inkjet. What you see is an explosion of devices that impact or have the abil

INKJET SETTING THE STAGE TO CHANGE THE DIGITAL PRODUCTION EQUATION AGAIN Theres real money out there for publishers using inkjet because it reduces inventories, reduces obsolescence and frees up work

March 57, 2012 Arizona Grand Resort Phoenix, AZ C HANGE E CONOMY O PPORTUNITY A Meeting of the Minds PSDAs CEO Summit brings together leading distributors, manufacturers and suppliers to listen and l

INKJET SETTING THE STAGE TO CHANGE THE DIGITAL PRODUCTION EQUATION AGAIN Everything is on the table, Greene said. While most of these machines are verticalspecific, its all portable. Fading Debate A

Even so, some researchers, such as Bohan, see inkjet as having the potential to impact the entire dynamics of the marketplace. From the perspective of productivity, we could see a significant market d

CASE STUDY Hooked on Innovation Creative thinking by PSDA members Relyco and WardKraft leads to an innovative form that helps the New Hampshire Fish and Game Department save money and streamline its

INDUSTRY NEWS COMPILED BY ALEXA SCHLOSSER News Meridian Acquires Courier Printing PSDA member and print service provider Meridian recently acquired the fullservice offset printing company Courier Pr

INDUSTRY NEWS Trelleborg Reveals Significant Cost Savings with Launch of Online Cost Calculator Trelleborg Printing Blankets recently launched an innovative online production downtime cost calculator

INDUSTRY NEWS Ceresana Analyzes the Booming Bioplastic Industry The market research institute Ceresana Research expects the global bioplastics market to reach revenues of more than US2.8 billion in 2

INDUSTRY NEWS Excelsior Printing Announces Formation of Excelsior Integrated LLC and Acquisition of Assets Excelsior Printing Companys Chairman David Crane and CEO Brendan Burns recently announced th

CLASSIFIEDS BUSINESS FORMS WIDE FORMAT 64 PRINT SOLUTIONS JANUARY 2012 PSDA.ORG

CLASSIFIEDS BUSINESS FORMS ENVELOPES DIRECT MAIL ENVELOPES PSDA.ORG JANUARY 2012 PRINT SOLUTIONS 65

CLASSIFIEDS ENVELOPES PLASTIC PRODUCTS PRESENTATION FOLDERS REWARDSINCENTIVE PROGRAMS 66 PRINT SOLUTIONS JANUARY 2012 PSDA.ORG

CLASSIFIEDS TAGS AND LABELS PSDA.ORG JANUARY 2012 PRINT SOLUTIONS 67

FINAL THOUGHTS Recruiting and Social Media All the Great Candidates Are Online BY LISA RITCHIE And heres another tip When posting a position on Twitter, include job and followed by your location in

Share