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2011

Since 1883

ALPINA Watch International S.A. Route de la Galaise 8 CH1228 Plan les Ouates, Genve Switzerland Tel 41 022860 87 40 Fax 41 022860 04 64 www.alpinawatches.com Keep up to date with what is happening with Alpina and our ambassadors. Log on to our blog at httpblog.alpinawatches.ch Join us and become involved on www.facebook.comAlpina.Watches For all the most up to date information check up on Alpina at httptwitter.comAlpinawatches

EDITO CONTENTS YESTERDAY TODAY THE MANUFACTURE QUALITY CONTROL CALIBRES . 04 . 18 . 24 . 28 At Alpina Genve, Swiss Watch Manufacturers since 1883 and a reference in high quality, we manufacture boldly designed sports and lifestyle watches. We are delighted to present our latest collection overview for the 20112012 season. May we invite you to come on board and discover our most recent creations by traveling through our four exciting universes Adventure, the new Aviation Universe, Racing and the

YES TER DAY. . Right from the very beginning Alpina has been associated with innovation, and our beginning goes back as far as 1883. Whether it was an innovative way of working or introducing quality criteria to adhere to before anyone else, Alpina has always been looking for ways to improve. This is still true today, where we make great watches to the most exacting standards of high horology, while offering extraordinary value for money.

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.. YESTERDAY The story of Alpina starts at the end of the 19th Century when Gottlieb Hauser founded the Swiss Watchmakers Corporation with other independent watchmakers of the region. Initially it was to purchase watch components and to organise the manufacturing of movements and timepieces, but Alpina soon started developing and producing inhouse calibres. In 1901, the name Alpina was registered and appeared for the first time on high end watches produced by Gottlieb Hauser. Very soon Alpina

. technology may march on but some things wont change 06 07

... YESTERDAY Part of the reason for this success, other than the rigorous dedication to design and quality values that still hold true today was the introduction in 1938 of the Alpina 4. The number 4 stood for the 4 core principles that each watch in the series had to have antimagnetism, waterresistance, antishock and housed in a stainless steel case. These principles gave a theme to the watches and can be said to have pointed the way to the continued success of the company up until the 197

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.... YESTERDAY The emergence of cheap, massproduced and aboveall impersonal, watches also nearly meant the end for Alpina. However, despite everything, Alpina hang tough and was revitalized in 2002 and the comeback was on. Working round the clock, a new collection was made ready for the BaselWorld show in 2003. The styles created for the relaunch were resolutely modern, while remaining true to the heritage of Alpina. In 2006, Alpina made one more move in its journey towards the future when we

. an early 482 movement with chronograph from the 1930s 10 11

. 1883 . 1890 . 1901 . 1929 CHRONOLOGY 1883 1890 1901 1909 1912 1913 1917 1921 1922 1926 1929 1933 . Gottlieb Houser creates Corporation des Horlogers Suisses in Winterthur, the first of its kind. Soon the Corporation was making its own calibres. . Corporation moves to Berne where Jacob Strauss had his movement manusfacture . Alpina is registered as a trademark and used on the groups own high end watches . Alpina opens new offices in centre of the German watchmaking industry, Glashtte wh

. 1938 . 2003 . 2006 . 2010 1938 1945 1957 1958 1971 2002 2003 2006 2007 2009 2010 . Introduction of Alpina 4 concept. Creation of the famous 592, and because it is a supremely robust movement it will go on to be used in competitors watches. . First Alpina automatic movement. . Alpina President is created, the companys first sports automatic. . Over 1000 models avaiable. . The Quartz Crisis hits European and American mechanical watch makers, including Alpina Alpina remains an independen

TO DAY . . There are still core elements of the original philosophy that remain Our commitment to producing the best watches at the best prices. Our dedication to innovation. Our dedication to quality. Our promise to respect the true beneficiary of an Alpina watch the final client. Our independence because we are still independent after all this time. And like the Alpina 4 there are four guiding principles at the heart of every new watch we design Swiss Made Iconic looks Premium quality Va

. putting the finishing touches to an AL950 movement 14 15

.. TODAY Today, like yesterday, each watch is still assembled in Switzerland by hand by a team of highly skilled watchmakers. In addition in our state of the art production plant we use only the most modern precision tools to extensively check and control every watch that leaves our Manufacture. All this with the sole aim of securing maximum quality and durability. Alpina is again available globally. Fans, collectors and aficionados alike can find their favorite time pieces in a growing number

. nothing is too small, or too unimportant to check... 16 17

THE MANU FACTU RE ... . The history of watch making in Switzerland can be traced back hundreds of years to when dairy farmers used their downtime in the winter months to assemble precision watches. Even today, there is a tradition of those working in the industry starting early in the morning when the first rays of natural light start to break through at dawn.

. ...and even the smallest part is positioned delicately by hand 18 19

.. THE MANUFACTURE However, although a debt is still being paid to these pioneers in that we still place a premium on producing the finest movements inhouse and that a genuine Swiss made watch has to be produced within the borders of Switzerland, time has nonetheless marched on. Nowadays, computers, laserguided cutting machines and state of the art microscopes are all part of the armory of a modern true watch maker. And we at Alpina are no different. Our new production equipment has greatly in

. technology has marched on, but some things have stayed the same 20 21

... THE MANUFACTURE In 2006 we moved the production and office to our purpose built manufacturing plant in PlanlesOuates, Geneva, a short step away from the capital itself and the shores of the world famous Lake Geneva. Covering 3200 m, the building is home to the dedicated craftsmen and women who assemble the watches, as well as all the other trades that are necessary to get your watch to you. It is also here that our unique Manufacture watches are conceived, designed and built, totally inhou

. At Alpina Swissmade means handmade 22 23

QUAL ITY CONT ROL ... . What sets a Swiss made watch apart from other watches is its peerless quality achieved by a dedication to excellence. And there are no short cuts taken. The only way to guarantee that your watch is perfect in every way when it reaches you is to submit it to an exacting quality control process. At Alpina we are committed to manufacturing outstanding timepieces that are microscopically perfect. This effort is supported by meticulous quality control that ensures a faultless

. controlling your watch 24 25

.. . . . . . . QUALITY CONTROL In our workshops, we have invested heavily in a series of digitally controlled machines that put your watch through a concluding sequence of trials, harder than almost anything it may come up against in real life. These tests include The watch is placed in a fast tumbler exposing it to strong rotation forces It is then put inside a custommade rotation device that simulates the movement of the wrist The watch is then taken out of the rotator and undergoes a full m

. IT DOES NOT LEAVE THE FACTORY If the watch does not pass any one of these tests 26 27

CALI BRES ... . Alpina has historically made its own calibres, the soul of any watch, and today is no different for its manufacture calibres. Since 2003 we have brought four new Alpina calibres to the market. With the introduction of the Regulator Manufacture and the Regulator Tourbillon Alpina has once again joined the top table of the small and select group of Swiss watch manufacturers that completely produce their own calibers totally inhouse. A Manufacture caliber is the ultimate achievement

AL525 The AL525 is an extemely reliable movement, which is why youll find it gracing our watches that have been designed to be put through their paces, such as the Extreme Diver, Extreme 40 and the 12 Hours of Sebring series. This is a finely decorated movement sporting a specially conceived rotor. AL950 The first Alpina Manufacture caliber since our rejuvenation. The caliber was entirely developed inhouse by our own engineers, the parts machined on our CNC machines and the assembled by our t

.. CALIBRES Accuracy The accuracy of a mechanical movement is dependent on the accuracy of the timing device, and the timing device for an Alpina mechanical caliber is composed if its balance wheel, the balance spring and the escapement. The balance wheel is a wheel that spins on its own axis. In our case at a frequency of 4Hz or 28800 beats per hour. This frequency is what determines the accuracy of the movement and hence the watch. The crucial element, therefore, in escapement design is to g

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... CALIBRES The escapement, in turn, must ensure keep the balance spring continues its winding and unwinding. The teeth of the escapement wheel are powered by the main spring power source and they actually slide against the ratchet teeth before they lock before kicking the anchor. In a modern escapement the teeth of a ratchet are from a very hard and highly polished stone. The gentle ticking sound an Alpina makes is the sound of the balance spring gear and the teeth of the escapement locking

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DO YOU SPEAK ALPINA

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ADVEN TURE Humankind was never designed to stay still. We are built to seek out new experiences, new places, new ideas, new things. It is in our nature to be curious and to want to find out what is over there, what is around the corner, what is behind the mountain, what is on the bottom of the sea or even what is out beyond the stars. This adventurous spirit, these experiences, can create psychological and physiological arousal, and perhaps because of the risks involved, lead to extreme satisfa

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.. Chris MacClugage When you are standing up on a high performance jet ski capable of doing over 100 kmh, being buffeted by strong off shore winds and hitting breakers large enough to send you flying several metres in the air and you are still able to keep control, when you know that any false move could be fatal, and yet you still ride out every day to confront these challenges and come out a winner, then your name is Chris MacClugage, the 13 time World Pro Jet Ski Champion.

Chris needs a watch that is tough but as high performance as he is. He needs a watch that will stand up to all the rigours a Jet Ski racer can throw at it. He needs the Alpina Extreme Diver, rugged, sexy, and extremely resistant. Alpina is proud to be the official sponsor of Chris MacClugage and is honoured that he has chosen to wear our watches while competing in the most extreme circumstances. 40 41

.. Aurlien Ducroz A truly modern adventurer needs a truly modern watch, and one of todays most exciting and daring adventurers is Aurlien Ducroz, World Champion Freeride in 2009.

Not satisfied with being one of the worlds leading freeriders an extreme winter sport where the participants dice with death every time they put on their skis Aurlien has set himself an even more demanding challenge to cross the 6700 kilometers of the Atlantic Ocean solo in a Transat 6.50 sailing boat. Because Aurliens world is one of extreme challenges, where the conditions on the mountains or on the high seas are always changing and never less than dangerous, he has to have a watch that he c

ADVENTURE AVALANCHE EXTREME AUTOMATIC REGULATOR Introduced in 2006, the Extreme Regulator rapidly became a popular choice for fans of both technical and sports watches. Building upon Alpinas rich heritage of producing high end sports watches, its antecedents are clear, it is however, a resolutely modern timepiece incorporating all the classic Alpina design elements. The series perfectly embodies the modern Alpinas 4 principles water resistant, shock proof, antimagnetic and encased in a super t

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ADVENTURE AVALANCHE EXTREME AUTOMATIC 48 AL525LBS5AE6 Stainless steel case Black PVD coated steel bezel 20 ATM water resistance AL525LBB5FBAE6 Black PVD coated steel case and bezel 20 ATM water resistance

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ADVENTURE AVALANCHE EXTREME REGULATOR 48 AL650LBBB5FBAE6 Black PVD coated steel case and bezel 10 ATM water resistance AL650LG5FBAE6ORT Black PVD coated steel case and bezel 10 ATM water resistance AL650LBBB5AE6 Stainless steel case Black PVD coated steel bezel 10 ATM water resistance

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ADVENTURE AVALANCHE EXTREME REGULATOR 48 AL650LBBB5AED4 Rose gold plated stainless steel case Rose gold plated stainless steel inset with diamonds 10 ATM water resistance

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ADVENTURE AVALANCHE EXTREME REGULATOR 48 AL650LBBB5AED6 Stainless steel case Stainless steel inset with diamonds 10 ATM water resistance AL650LBBB5FBAED6 Black PVD coated steel case Black PVD coated steel bezel inset with diamonds 10 ATM water resistance

ADVENTURE AVALANCHE MANUFACTURE REGULATOR 46 AL950LBG4AE6 Stainless steel case Black PVD coated steel bezel 20 ATM water resistance AL950LBG4FBAE6 Black PVD coated steel case and bezel 20 ATM water resistance 52 53

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ADVENTURE AVALANCHE LADIES QUARTZ 42 AL240MPWD3AEC4 White ceramic case Rose gold plated stainless steel bezel 10 ATM water resistance AL240MPWD3AEDC4 White ceramic case Rose gold plated stainless steel bezel inset with diamonds 10 ATM water resistance AL240MPWD3AEDC6 White ceramic case Stainless steel bezel inset with diamonds 10 ATM water resistance

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ADVENTURE AVALANCHE LADIES QUARTZ 42 AL240MPBD3FBAEC6 Black ceramic case Black PVD coated steel bezel 10 ATM water resistance AL240MPBD3FBAEDC4 Black ceramic case Rose gold plated stainless steel bezel inset with diamonds 10 ATM water resistance AL240MPBD3FBAEDC6 Black ceramic case Stainless steel bezel inset with diamonds 10 ATM water resistance AL240MPBD3FBAEC4 Black ceramic case Rose gold plated stainless steel bezel 10 ATM water resistance

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ADVENTURE EXTREME REGULATOR 42 AL650LSSS3AEDC6 White ceramic case Stainless steel bezel inset with diamonds 10 ATM water resistance AL650LSSS3AEDC4 White ceramic case Rose gold plated stainless steel bezel inset with diamonds 10 ATM water resistance

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ADVENTURE AVALANCHE EXTREME DIVER The Extreme Diver is exactly what it says it is Rock solid quality, and with eye catching design, the Extreme Diver is able to descend to 1000 metres with no difficulty. Any true divers watch will be equipped with a unidirectional rotating bezel for measuring dive time, and the Extreme Diver is no exception. The bezel can only be turned counterclockwise for extra security when measuring elapsed dive time, with notches around the edge for better grip, even with

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ADVENTURE AVALANCHE EXTREME DIVER 48 AL525LBB5FBAEV6 Black PVD coated steel case and bezel 100 ATM water resistance AL525LFB5FBAEV6 Black PVD coated steel case and bezel 100 ATM water resistance AL525LBO5FBAEV6 Black PVD coated steel case and bezel 100 ATM water resistance

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ADVENTURE SAILING The Swiss Watch Manufacturer Alpina Genve is proud to present its new Extreme 40 Collection inspired by the sponsorship of a team in the Extreme 40 Catamaran Class. Alpina developed inhouse Regatta Caliber AL880 based on the new Selitta SW500 chronograph. The calibers are encapsulated in a 30 ATM new case that is an evolution of the wellknown Alpina Extreme Avalanche design. In addition to the new Regatta Caliber, Alpina introduces attractively priced regular automatics in

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ADVENTURE SAILING 44 AL525LB4V6B2 Stainless steel case Black PVD coated steel bezel 30 ATM water resistance AL525LB4V6B Stainless steel case Black PVD coated steel bezel 30 ATM water resistance AL525LB4V6 Stainless steel case Black PVD coated steel bezel 30 ATM water resistance

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ADVENTURE SAILING 44 AL880LB4V6 Stainless steel case Black PVD coated steel bezel 30 ATM water resistance AL880LB4V6B Stainless steel case Black PVD coated steel bezel 30 ATM water resistance AL880LS4V6B2 Stainless steel case Black PVD coated steel bezel 30 ATM water resistance

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AVIA TION Today, almost a century after the introduction of its first Pilots watches and after having revisited its rich aviation heritage, Alpina introduces the new Startimer Pilot Collection, offering four exciting variations. It kicks off with a basic threehand date automatic cal. AL525. Next in line is the timepiece with inhouse developed and produced automatic caliber AL710, featuring minute and hour indication and offcenter date hand. Inhouse caliber AL950 powers the iconic Startimer Pilo

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CESSNA AIRCRAFT To support the launch of this important new collection, Alpina Genve proudly joins forces with Cessna Aviation and PrivatAir. During the coming three years, Alpina Geneve, Cessna Aviation and PrivatAir will work together closely to promote their equally high quality products and services, through crossmarketing activities in Europe and North America.

Furthermore, the production of the Alpina Startimer Pilot timepieces will be limited at 8888 pieces and they will be presented in a dedicated, luxurious packaging, alongside a Cessna Citation Mustang scale model in PrivatAir livery. 78 79

AVIATION HERITAGE During two decades, Alpina Watch International was known as a specialized manufacturer and official supplier of military watches, utilized by pilots. These early aviation pioneers had strict requirements their instruments had to be extremely precise and provide ultimate shock resistance. In addition, Alpina pilots watches were mostly equipped with an antimagnetic case, a highcontrast dial with oversized luminous numerals and luminous hands for instant readability. Technical in

. Alpina Vintage Pilot Watch from the 30s 80 81

AVIATION STARTIMER PILOT 44 AL525B4S6 Stainless steel case 10 ATM water resistance AL525B4S6B Stainless steel case 10 ATM water resistance AL710B4S6 Stainless steel case 10 ATM water resistance

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AVIATION STARTIMER PILOT 44 AL710B4S6B Stainless steel case 10 ATM water resistance AL710B4S6 Stainless steel case 10 ATM water resistance

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AVIATION STARTIMER PILOT 44 AL860B4S6 Stainless steel case 10 ATM water resistance AL860B4S6B Stainless steel case 10 ATM water resistance

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AVIATION STARTIMER PILOT 44 AL950B4S6 Stainless steel case 10 ATM water resistance AL950B4S6B Stainless steel case 10 ATM water resistance

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AVIATION STARTIMER CLASSIC As a spinoff from the utilityinspired Startimer Pilot comes the Alpina Startimer Classic. A series of more dressy, even vintage looking timepieces, created for style conscious people. The silvered dial and cognac brown or deep black leather straps are reminiscent of bygone times, while the sturdy and generous case size of 44mm clear says look at me The Startimer Classic comes in different attractive variations It kicks off with a basic threehand date automatic cal. AL

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AVIATION STARTIMER CLASSIC 44 AL525SC4S6 Stainless steel case 10 ATM water resistance AL525SCR4S6 Stainless steel case 10 ATM water resistance

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AVIATION STARTIMER CLASSIC 44 AL860SC4S6 Stainless steel case 10 ATM water resistance AL860SCRS6 Stainless steel case 10 ATM water resistance

44 AL860SCP4S6 Stainless steel case 10 ATM water resistance 94 95

RAC INg A sports race is a competition of speed, against the clock andor against others, sometimes with nothing other than our feet to propel us, sometimes using the most stateoftheart technology. The key element in any race is the notion of competition, the desire to push the limits of what is humanely possible in trying to win. As with seeking adventure, the desire to go ever faster, higher and deeper has always fascinated mankind, and the idea of racing one against another just for the pleasu

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.. Romain Brandela Who has never wanted to throw a high performance luxury sports car round a race track at the highest speeds possible Who has never dreamed of racing at speeds of over 300 kmh in a dream car, knowing that danger is every corner, but knowing also that there is nothing so exhilarating as the power of speed

Romain Brandela is a professional racing driver and it his job to race these cars on the FFSA GT and FIA circuits, piloting a racegoing Lamborghini to victory. Romain has been passionate about motor sports for as long as he can remember, and passionate about high quality sports watches, too. That is why Alpina is privileged to partner with him in his quest to be the champion. We are thrilled that Romain has chosen to wear one of our watches knowing that the design, quality and sheer desirability

Almost ever since Herr Benz invented the modern automobile, people have been racing against each other, sometimes for speed, sometimes for endurance and sometimes both together.

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RACING RACING Imagine pushing your high performance sports car, tuned to go even faster, to its limits, and sometimes beyond, round a hot, dusty, bumpy race track, surrounded by other cars and drivers trying to beat you. Imagine you are lapping a 7km race track in under 2 minutes. And imagine that you are doing so for 12 hours, lap after lap after lap. This is what the drivers in the 58th Edition of the 12 Hours of Sebring did when they took part in this classic test of endurance. No ordinary w

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RACING CHRONO QUARTZ 47 AL352LBR5AR6 Stainless steel case Black PVD coated steel bezel 10 ATM water resistance AL352LBR5FBAR6 Black PVD coated steel case and bezel 10 ATM water resistance AL750LBR5FBAR6 Black PVD coated steel case and bezel 10 ATM water resistance

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RACING AUTOMATIC 47 AL535B5AR26 Stainless steel case 10 ATM water resistance AL535AB5AR26 Stainless steel case 10 ATM water resistance

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RACING CHRONO AUTOMATIC 47 AL725AB5AR26 Stainless steel case 10 ATM water resistance AL725B5AR26 Stainless steel case 10 ATM water resistance

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CLUB When you have finished working hard, it is time to play even harder. You have forged yourself a reputation as a player, someone who gets things done, and the last thing you want is a watch that lets you down, a watch that says you dont have a mind of your own. The whole idea of being who YOU are is not to be just part of the crowd, but to show that you are an individual not a number. With your Alpina Club watch on strapped to your wrist, you are making a clear statement saying you know wh

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.. The Alpina Doorman Challenge 2010 Arguably the most important person for even the most exclusive of clubs is the Doorman. It is the Doorman that sets the standards and who decides who is in and who is out. It is the Doorman that can make or break the reputation of a club by their selection policy. At the hottest clubs, getting past the Doorman is one of lifes great challenges.

This is why the team of Alpina Geneve has initiated the Alpina Doorman Challenge held annually. Mixing fun with a challenge, the club goers have to use their wits and humour to try and get past the doormen. Only the wisest and smartest will succeed, and it is the wisest and smartest who chose an Alpina Genve watch. So far New York and Los Angeles have been the backdrop of these exclusive parties. Which thriving metropolis is next... 112 113

CLUB CLUB In 2008, to celebrate our 125th anniversary, we launched what was the brand new Manufacture Calibre. Only a select few watchmakers are able to handbuild these demanding movements and we are proud to be able to renew the tradition. The Manufacture Regulator has been one of the cornerstones of the successful revival of this historic brand. Every aspect of the calibre was developed in house, inspired by the past but built with todays design and technical knowhow. The movement features an

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CLUB 44 AL242S4RC6 Stainless steel case 10 ATM water resistance AL242B4RC6 Stainless steel case 10 ATM water resistance

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CLUB 44 AL353BS4RC6 Stainless steel case 10 ATM water resistance AL353B4RC6 Stainless steel case 10 ATM water resistance

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CLUB 44 AL525B4RC6 Stainless steel case 10 ATM water resistance AL525B4RC4 Rose gold plated stainless steel case 10 ATM water resistance AL525B4FBRC6 Black PVD coated steel case 10 ATM water resistance

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CLUB 44 AL950B4RC6 Stainless steel case 10 ATM water resistance

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CLUB NIGHTLIFE TOURBILLON How do you know when you have arrived When you are wearing the Alpina Manufacture Extreme Tourbillon. Only very few watchmakers make their own Tourbillon movements. A Tourbillon movement, apart from having its own rich history in the world of watchmaking, is considered to be one of the most challenging mechanisms to make, and is highly sought after by connoisseurs of the art of horology. It is extremely complicated to make due to its complex nature and the great accura

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CLUB NIGHTLIFE TOURBILLON 48 AL980BC5AE8 Stainless steel case Black PVD coated steel bezel 10 ATM water resistance AL980BBT5FBAE6 Titanium Gr.5 case, DLC coating Black ceramic bezel and back 10 ATM water resistance

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ADVENTURE Chris MacClugage Pro Jet Ski Open Pro Runabout Open 13 Time World Champion. www.maccracing.com Aurlien Ducroz 2009 World Freeride champion www.aurelienducroz.com AVIATION Cessna Aircraft Private Air RACING Romain Brandela Gentleman racing driver on the FFSA GT3 circuit Imagination Les Alchimistes 3304 50 09 06 22 Email infolesalchimistes.fr CLUB Photos credit Jess Hoffman Dan Serrer www.ronnymac.com Thierry Lagadec Greenhouse New York Amy Tierney greenhouse New York www.gr

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